🔧 Tools in Campaign Analytics

Fathom Analytics

Website analytics that are simple, fast, and privacy-focused.

A simple, light-weight, and privacy-focused website analytics tool.

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Plausible Analytics

A simple and privacy-friendly alternative to Google Analytics.

An open-source, lightweight, and privacy-focused web analytics tool.

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Semrush

The All-in-One Marketing Tool for Digital Marketing Professionals.

An online visibility management and content marketing SaaS platform.

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Tableau

See and understand your data.

A visual analytics platform transforming the way we use data to solve problems.

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Segment

The Customer Data Platform that puts customers first.

A customer data platform (CDP) that helps you collect, clean, and control your customer data.

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Google Analytics

Get a deeper understanding of your customers.

A web analytics service that tracks and reports website traffic.

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Mixpanel

Product analytics for building better products.

A product analytics platform that helps you understand how users behave in your product.

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Amplitude Analytics

The Digital Analytics Platform.

A product analytics platform that helps you understand user behavior and build better products.

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Matomo

The Google Analytics alternative that protects your data.

An open-source web analytics platform that gives you 100% data ownership.

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HubSpot Marketing Hub

All-in-one marketing software.

A comprehensive marketing automation and analytics platform.

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Looker

The Business Intelligence and Data Application Platform.

A business intelligence and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.

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Funnel.io

Marketing data. Solved.

A marketing data platform that automates the collection and preparation of marketing data.

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Supermetrics

The #1 marketing data connector.

A marketing data connector that pulls all your marketing data into your go-to reporting, analytics, and storage platform.

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Adverity

The intelligent marketing data platform.

A data integration, analytics, and reporting platform for marketing, sales, and e-commerce teams.

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Adobe Analytics

The leading enterprise-class analytics solution.

An industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels.

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Heap

The future of digital insights.

A digital insights platform that automatically captures and organizes all customer behavioral data.

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Hotjar

Understand how users behave on your site, what they need, and how they feel, fast.

A product experience insights platform that provides behavior analytics and feedback data.

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Optimizely

The World's Leading Experimentation Platform.

An experimentation and personalization platform that helps businesses test, learn, and deploy digital experiences.

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Salesforce Marketing Cloud Intelligence

Unified marketing intelligence to drive ROI and growth.

A marketing intelligence platform that helps marketers connect, analyze, and act on all their data in one place.

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Crazy Egg

The original heatmap and website optimization tool.

A website optimization tool that provides heatmaps, session recordings, and A/B testing.

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VWO (Visual Website Optimizer)

The All-in-One Experimentation Platform.

An A/B testing, personalization, and conversion rate optimization platform.

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Kissmetrics

Customer Engagement Automation that gets you, keeps you and grows you more customers.

A person-based analytics platform that helps you understand customer behavior and automate engagement.

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