Salesforce Marketing Cloud Intelligence
Unified marketing intelligence to drive ROI and growth.
Overview
Salesforce Marketing Cloud Intelligence, formerly Datorama, is a cloud-based marketing intelligence and analytics platform. It enables marketers to connect and unify all their marketing data from various sources, visualize AI-powered insights, and optimize campaign performance to drive growth.
✨ Key Features
- Data integration from any source
- AI-powered insights and recommendations
- Customizable dashboards and reports
- Cross-channel performance measurement
- Marketing attribution
- Goal setting and pacing
🎯 Key Differentiators
- Deep integration with the Salesforce ecosystem
- Powerful data integration and harmonization capabilities
- AI-powered insights and recommendations
Unique Value: Provides a single source of truth for all marketing data, with AI-powered intelligence to optimize performance and drive growth, all within the Salesforce ecosystem.
🎯 Use Cases (5)
✅ Best For
- Consolidating marketing data from multiple sources into a single source of truth
- Creating unified dashboards to track cross-channel campaign performance
- Analyzing marketing's impact on business goals
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with limited data sources and simple reporting needs
- Organizations not invested in the Salesforce ecosystem
🏆 Alternatives
Offers more seamless integration with Salesforce CRM and marketing automation tools, providing a more holistic view of the customer journey.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tiers tier)
🔒 Compliance & Security
💰 Pricing
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