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NPR Sponsorship

Connecting brands with the NPR audience.

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Overview

NPR Sponsorship, through National Public Media, provides a unique opportunity for brands to align with the trusted and respected content of NPR. They offer a variety of sponsorship options, including on-air credits, podcast sponsorships, and digital display ads, allowing brands to reach a loyal and engaged audience that is deeply connected to NPR's programming.

✨ Key Features

  • Sponsorship of NPR radio programs and podcasts
  • On-air sponsorship credits
  • Podcast pre-roll, mid-roll, and post-roll sponsorships
  • Digital display and audio ads on NPR.org and the NPR One app
  • Branded content and custom integrations
  • Access to a highly educated and influential audience

🎯 Key Differentiators

  • Unparalleled brand trust and credibility
  • Highly loyal and engaged audience
  • Focus on high-quality, in-depth journalism and storytelling

Unique Value: Align your brand with the integrity and quality of NPR to build deep trust and connection with a highly valuable audience.

🎯 Use Cases (4)

Building brand trust and credibility through association with NPR Reaching an educated, affluent, and culturally aware audience Corporate underwriting and mission-driven messaging Sponsoring specific programs or podcasts that align with a brand's values

✅ Best For

  • Financial services, technology, and automotive brands building brand affinity with the NPR audience
  • Non-profit and educational institutions reaching a like-minded audience

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Brands with a very direct-response, hard-sell advertising approach
  • Advertisers looking for a low-cost, high-frequency advertising solution

🏆 Alternatives

The New York Times Audio The Wall Street Journal BBC

Offers a unique sponsorship environment that is less about direct advertising and more about brand association and support for public media.

💻 Platforms

Broadcast Radio Web iOS Android

✅ Offline Mode Available

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (All tier)

🔒 Compliance & Security

✓ GDPR

💰 Pricing

Contact for pricing

Free tier: NA

Visit NPR Sponsorship Website →