Amazon Ads (Audio)
Engage listeners with audio ads.
Overview
Amazon Ads offers programmatic audio advertising that allows brands to connect with listeners on Amazon's audio properties, including the free tier of Amazon Music, and through Amazon Publisher Services on other streaming services. Advertisers can leverage Amazon's first-party data to reach relevant audiences and measure campaign performance.
✨ Key Features
- Programmatic audio advertising
- Access to Amazon Music's ad-supported tier
- Reach listeners on Alexa-enabled devices
- Leverage Amazon's first-party shopping and streaming signals for targeting
- Standard and interactive audio ad formats
- Campaign measurement and reporting through Amazon DSP
🎯 Key Differentiators
- Access to Amazon's vast first-party data on shopping behavior
- Integration with the Amazon ecosystem for driving sales
- Interactive ad capabilities through Alexa
Unique Value: Connect with audiences based on what they buy and listen to, and drive them directly to your products on Amazon.
🎯 Use Cases (4)
✅ Best For
- CPG brands driving purchases through targeted audio ads
- Entertainment companies promoting new releases to relevant audiences
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses not selling products on Amazon
- Advertisers seeking a simple, non-programmatic ad buying experience
🏆 Alternatives
Offers unparalleled access to purchase intent data for targeting, which is a significant advantage over platforms that rely primarily on demographic and interest-based targeting.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Managed service tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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