Midroll
The world's largest podcast advertising network.
Overview
Midroll, a part of SiriusXM, is a pioneer in the podcast advertising space. They represent a large and diverse network of podcasts and work with advertisers to create effective and authentic campaigns. Their focus is on host-read advertising, leveraging the trust and connection that hosts have with their listeners to deliver powerful brand messages.
✨ Key Features
- Host-read podcast advertising
- Large and diverse network of podcasts
- Branded content and custom integrations
- Campaign strategy and execution services
- Access to a dedicated sales and account management team
- Focus on authentic and effective ad reads
🎯 Key Differentiators
- Long-standing expertise and leadership in host-read podcast advertising
- Large and well-established network of popular podcasts
- Strong relationships with both podcasters and advertisers
Unique Value: Harness the power of authentic, host-read endorsements to build deep connections with engaged podcast listeners and drive meaningful results for your brand.
🎯 Use Cases (4)
✅ Best For
- Direct-to-consumer brands achieving significant growth through host-read podcast advertising
- Brands building strong brand affinity by partnering with trusted podcast hosts
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers looking for a self-serve, programmatic advertising solution
- Campaigns that require precise, data-driven targeting based on user behavior
🏆 Alternatives
Offers a more curated and hands-on approach to host-read advertising compared to self-serve marketplaces, with a focus on building strong partnerships.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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