LeadsRx
Impartial Marketing Attribution.
Overview
LeadsRx provides impartial, multi-touch marketing attribution to help marketers optimize their ad spend and improve ROI. It uses a universal tracking pixel to capture the entire customer journey across all channels, including traditional broadcast media like TV and radio. The platform offers various attribution models to give marketers a complete picture of what's driving conversions.
✨ Key Features
- Multi-touch attribution (Linear, Time-Decay, U-shaped, etc.)
- Cross-channel journey mapping
- Broadcast media attribution (TV, Radio)
- Universal conversion tracking pixel
- Algorithmic attribution models
🎯 Key Differentiators
- Strong capabilities in broadcast (TV/Radio) attribution.
- Impartial, third-party perspective on data.
- Easy-to-implement universal tracking pixel.
Unique Value: Provides a unified view of performance across both digital and traditional broadcast channels, which many competitors lack.
🎯 Use Cases (4)
✅ Best For
- Attributing website traffic spikes and conversions to specific TV ad airings.
- Using a W-shaped model to understand the value of mid-funnel touchpoints.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Mobile-app-only businesses.
- Companies needing a full marketing automation suite.
🏆 Alternatives
Offers more accessible broadcast attribution than large, expensive enterprise solutions, and broader channel coverage than purely digital tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: NA
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