AppsFlyer
The marketing measurement and experience platform.
Overview
AppsFlyer is a SaaS platform that provides mobile attribution, marketing analytics, and fraud protection. It allows app marketers to understand which campaigns are driving installs and in-app events, enabling them to optimize ad spend and improve user experience. It's a critical tool for the mobile-first economy.
✨ Key Features
- Mobile Attribution (iOS, Android)
- SKAdNetwork solutions
- Deep Linking
- Marketing Analytics
- Incrementality Measurement
- Fraud Protection
🎯 Key Differentiators
- Large market share and extensive network of integrated partners.
- Strong focus on privacy-centric measurement.
- Comprehensive suite of tools beyond just attribution (e.g., deep linking, fraud protection).
Unique Value: Provides a single source of truth for mobile marketers to measure and optimize their entire marketing funnel in a privacy-compliant way.
🎯 Use Cases (5)
✅ Best For
- Attributing app installs to specific ads on social media platforms.
- Measuring the LTV of users acquired from different channels.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses that are not mobile-app focused.
- Web-only marketing attribution.
🏆 Alternatives
Often considered the industry standard with the widest range of integrations and features, though competitors may focus on specific niches.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 30-day free trial
Free tier: Free for up to 12,000 lifetime non-organic conversions.
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