GWI
The Audience Insights Company.
Overview
GWI (GlobalWebIndex) is an audience insights company that provides detailed data on the digital behaviors and attitudes of consumers around the world. Its platform is based on a large-scale, ongoing survey of internet users, providing rich data on demographics, device ownership, media consumption, brand engagement, and more. GWI's data is used to inform marketing strategy, audience segmentation, and media planning.
✨ Key Features
- Global consumer survey data
- Audience profiling and segmentation
- Consumer journey mapping
- Media consumption and device usage data
- Brand perception and engagement metrics
- Custom research and data analysis
🎯 Key Differentiators
- Depth and breadth of its global consumer survey data
- Focus on providing rich insights into the 'why' behind consumer behavior
- User-friendly platform for data exploration and analysis
Unique Value: Provides a deep and nuanced understanding of today's digital consumer, enabling more effective and relevant marketing and media strategies.
🎯 Use Cases (5)
✅ Best For
- Helping brands understand the digital lives of their target audience
- Enabling agencies to create more effective media plans
- Providing publishers with data to better understand their readers and viewers
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time website analytics
- In-game player analytics
🏆 Alternatives
Offers more detailed and globally consistent data on digital behaviors and attitudes compared to some traditional market research methods.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Custom tier)
🔒 Compliance & Security
💰 Pricing
✓ 7-day free trial
Free tier: NA
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