YouTube BrandConnect
Connecting creators and brands for branded content campaigns.
Overview
YouTube BrandConnect (formerly FameBit) is a self-service platform integrated within YouTube Studio that helps brands and creators collaborate on branded content. Brands can create campaigns, and the platform uses matching technology to surface these opportunities to relevant creators who meet the eligibility criteria. It streamlines the process of finding deals, managing campaigns, and getting paid directly through YouTube.
✨ Key Features
- Self-service platform for brands and creators
- Data-driven creator matching
- Campaign management tools
- Integrated with YouTube Studio
- Secure payments handled by Google
- Performance measurement tools (e.g., Brand Interest Lift)
🎯 Key Differentiators
- Official, native integration with YouTube.
- Access to YouTube's first-party data for creator matching and campaign measurement.
- Streamlined and secure process for both creators and brands.
- Eligibility requirements ensure a certain level of creator quality.
Unique Value: YouTube BrandConnect offers a trusted, data-driven, and seamlessly integrated way for brands and creators to collaborate on branded content directly on YouTube.
🎯 Use Cases (4)
✅ Best For
- Branded content sponsorships on YouTube
- Brand awareness campaigns targeting specific YouTube audiences
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Creators who are not yet eligible for the YouTube Partner Program
- Multi-platform campaigns (Instagram, TikTok, etc.)
- Brands wanting to work with a very specific, pre-selected creator not on the platform
🏆 Alternatives
Unlike third-party platforms, BrandConnect is built into the YouTube ecosystem, providing unparalleled data access and a more streamlined workflow for YouTube-specific campaigns.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (N/A tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Free to use for eligible creators and brands. YouTube takes a service fee from the campaign budget.
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