YouGov BrandIndex
The daily measure of brand perception.
Overview
YouGov BrandIndex is a syndicated brand tracking service that continuously measures public perception of thousands of brands across various sectors. It operates by conducting thousands of consumer interviews every day, tracking brands against a range of key health metrics. This provides a real-time view of brand health and competitive positioning.
✨ Key Features
- Daily Brand Tracking
- 16 Key Brand Health Metrics (e.g., Awareness, Quality, Value, Reputation)
- Competitive Benchmarking
- Historical Data (often over 10+ years)
- Audience Segmentation
- Campaign Tracking
🎯 Key Differentiators
- Daily tracking provides a continuous pulse on brand health.
- Based on a massive, consistent panel of consumer interviews.
- Extensive historical data allows for long-term trend analysis.
Unique Value: Provides the most timely and continuous measure of brand perception available, allowing brands to react quickly to market changes and measure campaign effectiveness in near real-time.
🎯 Use Cases (5)
✅ Best For
- Tracking the impact of a marketing campaign on brand perception metrics.
- Benchmarking brand health against key competitors on a daily basis.
- Identifying shifts in consumer sentiment towards a brand in near real-time.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Monitoring specific online mentions or social media conversations.
- Small businesses needing a low-cost, self-service tool.
🏆 Alternatives
Unlike ad-hoc surveys, BrandIndex provides an 'always-on' view of brand health, and unlike social listening tools, it measures perception across the general population, not just online conversations.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All plans tier)
🔒 Compliance & Security
💰 Pricing
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