STR (Smith Travel Research)
Providing premium data benchmarking, analytics and marketplace insights for the global hospitality industry.
Overview
STR, a CoStar Group company, is the gold standard for data benchmarking in the hospitality industry. It provides confidential, reliable, and accurate performance data, including metrics like Occupancy, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR). Hotels worldwide submit their data to STR and in return receive aggregated, anonymized reports benchmarking their performance against their chosen competitive set and market.
✨ Key Features
- Hotel Performance Benchmarking (STAR Reports)
- Market Trend Analysis
- Profitability Data (P&L)
- Pipeline Data (New Hotel Construction)
- Forecasting
- Custom Data Analysis
🎯 Key Differentiators
- Largest and most trusted source of historical hotel performance data.
- Strict confidentiality and data quality standards.
- Industry-standard for benchmarking.
Unique Value: Provides the most comprehensive and trusted hotel performance data, enabling properties to accurately gauge their market position.
🎯 Use Cases (4)
✅ Best For
- Competitive set analysis
- Market performance analysis
- Budgeting and forecasting
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time rate shopping (STR data is historical)
- Individual guest behavior analysis
🏆 Alternatives
While others focus on forward-looking or real-time rates, STR provides the definitive historical context needed for strategic planning.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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