Simpli.fi
Advertising Success, Simplified.
Overview
Simpli.fi is an advertising technology company that provides a platform for programmatic advertising and workflow software to media teams, agencies, and brands. The platform is known for its granular targeting capabilities, including location-based and addressable advertising, across channels like CTV, mobile, and display.
✨ Key Features
- Programmatic advertising platform (DSP)
- Addressable and geo-fencing targeting
- CTV/OTT advertising solutions
- Cross-channel media buying (CTV, mobile, display, video)
- Workflow automation software
- Real-time reporting and analytics
🎯 Key Differentiators
- Industry-leading granular targeting (addressable, geo-fencing)
- Focus on unstructured data for real-time bidding
- Combined media buying and workflow software platform
Unique Value: Delivers unparalleled targeting granularity, allowing advertisers to reach specific households and individuals with precision across CTV and other digital devices, powered by a platform that also automates campaign workflow.
🎯 Use Cases (4)
✅ Best For
- Running CTV campaigns targeted to specific postal codes or individual households.
- Using geo-fencing to serve mobile ads to users who have visited a specific retail location.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Broad, non-targeted national brand awareness campaigns
- Advertisers who do not need granular location-based targeting
🏆 Alternatives
While many DSPs focus on broad audience segments, Simpli.fi excels at hyper-local and addressable targeting, making it ideal for advertisers who need to reach customers based on their physical location or specific address.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
🔄 Similar Tools in Connected TV Advertising
The Trade Desk
A global technology platform for buyers of advertising....
MNTN
A performance marketing platform for Connected TV (CTV)....
Roku Advertising
Advertising platform for America's #1 TV streaming platform by hours streamed....
Google Display & Video 360
Google's integrated tool for end-to-end advertising campaigns....
Amazon DSP
A demand-side platform to programmatically buy ads to reach new and existing audiences....
StackAdapt
A self-serve programmatic advertising platform for native, display, video, CTV, and audio ads....