Salesforce Marketing Cloud Account Engagement (Pardot)
Unite marketing and sales on one platform to engage buyers, close deals, and grow relationships.
Overview
Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform that helps marketers and sales teams engage with customers and prospects. It offers a suite of tools for email marketing, lead nurturing, and reporting, as well as features to support account-based marketing strategies. Its deep integration with Salesforce CRM provides a seamless experience for aligning marketing and sales efforts around target accounts.
✨ Key Features
- Account-Based Marketing Tools
- Lead Nurturing and Scoring
- Email Marketing
- Reporting and Analytics
- Salesforce CRM Integration
- Personalization
🎯 Key Differentiators
- Native integration with Salesforce CRM
- Strong focus on B2B marketing automation
- Leverages the power of the Salesforce ecosystem
Unique Value: Provides a seamless and powerful solution for B2B marketing automation and ABM for companies that use Salesforce as their CRM.
🎯 Use Cases (4)
✅ Best For
- B2B marketing automation for Salesforce customers
- Sales and marketing alignment
- Lead management
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not using Salesforce CRM
- Small businesses with basic marketing needs
🏆 Alternatives
Offers a much deeper and more native integration with Salesforce compared to other marketing automation platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies by plan tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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