RealEye
Online Research Platform with Webcam Eye-Tracking.
Overview
RealEye.io is an online platform that enables researchers and marketers to conduct eye-tracking and emotion analysis studies using participants' own webcams. This eliminates the need for expensive hardware and in-person labs. Users can test images, videos, and live websites to gather insights on user attention and emotional response, making market research faster and more accessible.
✨ Key Features
- Webcam Eye-Tracking
- Heatmaps & Gaze Plots
- Facial Coding (Emotion Analysis)
- Mouse Tracking & Click Tracking
- Survey Module
- Participant panel integration
🎯 Key Differentiators
- Uses standard webcams, making eye-tracking highly scalable and affordable
- Combines eye-tracking with facial coding for deeper insights
- Fully remote testing platform
Unique Value: Democratizes eye-tracking research by leveraging webcams, allowing anyone to gather rich insights into visual attention and emotion without specialized hardware.
🎯 Use Cases (5)
✅ Best For
- Using webcam eye-tracking to see which parts of a website users look at first
- Analyzing facial expressions to gauge emotional response to a video ad
- Testing different packaging designs to see which is most eye-catching on a virtual shelf
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Predictive, AI-based heatmaps (it uses real participants)
- Continuous, passive website monitoring (it's for specific studies)
🏆 Alternatives
Offers a more scalable and cost-effective solution for eye-tracking than traditional lab-based methods, and provides richer data than predictive AI models by using real human participants.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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