Quantcast
The Audience Intelligence Platform.
Overview
Quantcast is an advertising technology company that specializes in AI-driven real-time advertising, audience insights, and measurement. Its platform is powered by Ara, a proprietary AI and machine learning engine, which operates on a massive dataset to help brands, agencies, and publishers understand and influence audiences online.
✨ Key Features
- Programmatic advertising (DSP)
- Audience intelligence and insights (Quantcast Measure)
- AI-powered campaign optimization
- Cookieless advertising solutions
- Brand and performance measurement
- Contextual targeting
🎯 Key Differentiators
- Proprietary, massive real-time dataset (Audience Graph).
- Advanced AI and predictive modeling for audience discovery.
- Strong cookieless advertising capabilities.
Unique Value: Leverage one of the world's largest real-time datasets and advanced AI to find and influence your next customers, today and in the cookieless future.
🎯 Use Cases (4)
✅ Best For
- Brands using predictive audiences to drive incremental reach and conversions.
- Agencies managing programmatic campaigns with a focus on performance.
- Publishers using Quantcast Measure to understand their audience demographics.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies focused exclusively on search or social media advertising.
- Small businesses looking for a very simple, self-service interface.
🏆 Alternatives
Offers unique audience discovery capabilities through its proprietary data and AI, providing an edge in finding new customers compared to platforms that rely more heavily on third-party data segments.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Standard tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Quantcast Measure (audience insights) is free.
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