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Qualtrics CustomerXM

The leader in experience management.

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Overview

Qualtrics CustomerXM is a comprehensive experience management platform that helps companies monitor, understand, and act on customer feedback. It uses surveys, NPS, and other feedback channels to identify at-risk customers, understand the drivers of churn, and orchestrate actions to improve the customer experience and retention.

✨ Key Features

  • NPS, CSAT, & CES Surveys
  • Journey Analytics
  • Predictive Insights (iQ)
  • Text & Voice Analytics
  • Role-based Dashboards
  • Closed-loop Ticketing & Actions

🎯 Key Differentiators

  • Advanced predictive analytics engine (iQ)
  • Comprehensive platform for all experience management (Customer, Employee, Product, Brand)
  • Strong enterprise security and compliance

Unique Value: Connects customer feedback with operational data to predict and prevent churn at an enterprise scale.

🎯 Use Cases (5)

Predicting and preventing customer churn Improving customer satisfaction and loyalty Optimizing customer journeys Managing Net Promoter Score (NPS) programs Analyzing unstructured customer feedback

✅ Best For

  • Enterprise-wide voice of the customer (VoC) programs
  • Linking customer experience metrics to financial outcomes

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Companies needing a CSM workflow tool (vs. a feedback platform)
  • Small businesses with simple survey needs

🏆 Alternatives

Medallia SurveyMonkey (Momentive) Forsta InMoment

Goes beyond simple surveys to provide a full-stack analytics and action platform for customer experience, which is more powerful but also more complex than simple feedback tools.

💻 Platforms

Web API

✅ Offline Mode Available

🔌 Integrations

Salesforce Adobe Experience Cloud Zendesk ServiceNow Marketo Slack API

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Available tier)

🔒 Compliance & Security

✓ SOC 2 ✓ HIPAA ✓ BAA Available ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001 ✓ HIPAA ✓ FedRAMP

💰 Pricing

Contact for pricing
Free Tier Available

Free tier: Basic survey creation and data collection.

Visit Qualtrics CustomerXM Website →