Qualtrics CoreXM
The Foundation of Experience Management.
Overview
Qualtrics CoreXM is a powerful and flexible platform for all types of research. It enables organizations to design and deploy surveys, collect feedback from any channel, and analyze the data with advanced statistical methods. For brand research, it's used to conduct brand tracking studies, measure brand perception, and test ad concepts.
✨ Key Features
- Advanced Survey Builder
- Multi-channel Data Collection (Web, Email, SMS, App)
- ExpertReview for Survey Quality
- Advanced Statistical Analysis (Stats iQ)
- Text & Voice Analytics (Text iQ)
- Customizable Dashboards & Reporting
- Panel Management
- Conjoint & MaxDiff Analysis
🎯 Key Differentiators
- Enterprise-grade security and compliance.
- Advanced analytics capabilities, including AI-powered text analysis.
- Part of a broader Experience Management (XM) platform.
Unique Value: Provides a highly secure and scalable platform for conducting sophisticated brand research and linking brand perception data to business outcomes.
🎯 Use Cases (6)
✅ Best For
- Running longitudinal brand tracking surveys to measure awareness and perception over time.
- Testing the effectiveness of new advertising campaigns before launch.
- Analyzing open-text feedback to understand brand sentiment.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time social media listening and mention tracking.
🏆 Alternatives
Offers more advanced analytical capabilities and enterprise-level features compared to simpler survey tools like SurveyMonkey.
💻 Platforms
✅ Offline Mode Available
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Limited to 1 active survey, 100 responses, and basic features.
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