Qualtrics

The Leading Experience Management Software

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Overview

Qualtrics is a comprehensive experience management (XM) platform that allows organizations to collect, manage, and act on experience data. It provides a suite of tools for customer experience (CX), employee experience (EX), product experience (PX), and brand experience (BX). Qualtrics is known for its advanced research capabilities, sophisticated analytics, and ability to handle complex feedback programs for large enterprises.

✨ Key Features

  • Experience Management (XM) Platform
  • Customer Experience (CX) Management
  • Employee Experience (EX) Management
  • Product Experience (PX) Management
  • Brand Experience (BX) Management
  • Advanced survey logic and branching
  • Predictive analytics and statistical analysis (Stats iQ)
  • Text analytics and sentiment analysis (Text iQ)
  • Role-based dashboards and reporting
  • Workflow automation and action planning

🎯 Key Differentiators

  • Unified platform for all experience management pillars (CX, EX, PX, BX)
  • Advanced analytics and research capabilities
  • Strong focus on enterprise-level solutions

Unique Value: Provides a holistic view of customer, employee, product, and brand experiences on a single platform, enabling organizations to make data-driven decisions that drive business outcomes.

🎯 Use Cases (5)

Comprehensive voice of the customer (VoC) programs Employee lifecycle feedback (from onboarding to exit) Product concept testing and market research Brand tracking and competitive analysis Academic research

✅ Best For

  • Improving customer loyalty and reducing churn
  • Increasing employee engagement and retention
  • Optimizing product development and go-to-market strategies
  • Strengthening brand equity and market position

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Simple, one-off surveys for individuals or small businesses due to its complexity and cost.

🏆 Alternatives

SurveyMonkey Medallia InMoment

Offers a more integrated and comprehensive approach to experience management compared to point solutions that focus on a single area of feedback.

💻 Platforms

Web iOS Android API

✅ Offline Mode Available

🔌 Integrations

Salesforce Adobe Experience Cloud SAP Microsoft Dynamics 365 Zendesk ServiceNow Slack Tableau Marketo

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Varies by plan tier)

🔒 Compliance & Security

✓ SOC 2 ✓ HIPAA ✓ BAA Available ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ ISO 27001 ✓ SOC 2 Type II ✓ FedRAMP

💰 Pricing

Contact for pricing
Free Tier Available

✓ 14-day free trial

Free tier: Limited features for basic survey creation.

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