Omnisend
Email & SMS marketing for ecommerce.
Overview
Omnisend is a marketing automation platform designed specifically for e-commerce businesses. It allows merchants to create personalized campaigns across multiple channels, including email, SMS, and web push notifications. The platform integrates deeply with e-commerce sites like Shopify and BigCommerce, enabling behavior-based automation and segmentation based on shopping activity.
✨ Key Features
- Email Marketing
- SMS Marketing
- Web Push Notifications
- E-commerce Automation
- Segmentation
- Popups & Forms
- Reporting
🎯 Key Differentiators
- Omnichannel approach combining email, SMS, and push notifications in single workflows.
- User-friendly interface and easy setup for e-commerce merchants.
- Competitive pricing compared to other e-commerce focused platforms.
Unique Value: An easy-to-use, omnichannel marketing automation platform that helps e-commerce businesses increase sales by reaching customers with personalized messages on email, SMS, and web push.
🎯 Use Cases (5)
✅ Best For
- Creating automation workflows that combine email and SMS for abandoned cart recovery.
- Using pop-ups and forms to capture new leads on an e-commerce site.
- Segmenting customers based on their campaign engagement and purchase behavior.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- B2B marketing
- Businesses not in the e-commerce space.
- Users who need a built-in CRM for sales pipeline management.
🏆 Alternatives
Provides a more integrated omnichannel (email + SMS + push) experience in its core offering compared to Klaviyo, and is more e-commerce focused than Mailchimp.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Pro tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Up to 250 contacts, 500 emails per month, and 60 SMS.
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