NielsenIQ
The Full View™ of Consumer Intelligence.
Overview
NielsenIQ is a global measurement and data analytics company that provides a comprehensive view of consumer behavior and market trends. It offers data and insights into what consumers watch and buy, helping CPG companies, retailers, and media companies understand their market, track performance, and identify growth opportunities.
✨ Key Features
- Retail Measurement Data (Market Share, Sales)
- Consumer Panel Data (Purchase Behavior)
- Innovation Insights
- Marketing Effectiveness Measurement
- Predictive Analytics
- Category & Shopper Insights
🎯 Key Differentiators
- Gold-standard retail measurement and consumer panel data.
- Global scale and deep industry expertise, particularly in CPG.
- Comprehensive 'Full View' of consumer behavior, connecting what people watch and buy.
Unique Value: Provides the most trusted and comprehensive data on consumer purchasing behavior and market performance, enabling brands to make critical business decisions with confidence.
🎯 Use Cases (5)
✅ Best For
- Tracking product sales and market share in the CPG industry.
- Understanding consumer purchasing habits through panel data.
- Analyzing the effectiveness of in-store promotions and pricing.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time social media monitoring or online brand mention tracking.
🏆 Alternatives
Offers actual sales and market share data (what people buy) rather than just sentiment or survey data (what people say).
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All plans tier)
🔒 Compliance & Security
💰 Pricing
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