Microsoft Advertising
Reach more of your ideal customers.
Overview
Microsoft Advertising (formerly Bing Ads) is a service that provides pay-per-click advertising on the Bing, Yahoo!, and DuckDuckGo search engines. It allows advertisers to reach a valuable, and often less competitive, audience.
✨ Key Features
- Search Ads
- Audience Ads (Native)
- Shopping Campaigns
- LinkedIn Profile Targeting
- Import from Google Ads
- AI-powered tools (Copilot)
🎯 Key Differentiators
- Access to a unique audience not on Google.
- Often lower cost-per-click (CPC) than Google Ads.
- Integration with LinkedIn for professional targeting.
Unique Value: Connect with a valuable audience of millions of people not reached on Google, often at a lower cost.
🎯 Use Cases (4)
✅ Best For
- Generating leads in industries like finance, legal, and automotive.
- Complementing Google Ads campaigns to capture incremental traffic.
- Targeting professionals based on their LinkedIn profile data.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Brands targeting a very young demographic.
- Campaigns requiring the massive scale of Google's search network.
🏆 Alternatives
Provides unique access to the Bing/Yahoo/DuckDuckGo search networks and powerful LinkedIn targeting capabilities not found in Google Ads.
💻 Platforms
✅ Offline Mode Available
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies by spend tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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