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Madison Logic

The leading global digital Account Based Marketing (ABM) platform.

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Overview

Madison Logic provides a global multi-channel ABM platform that helps B2B marketers convert their best accounts faster. The ML Platform identifies the accounts most likely to buy, activates data-driven campaigns across the buyer's journey, and measures the direct impact on pipeline and revenue. It combines three key modules: ML Insights for identifying in-market accounts using intent data, ML ABM for multi-channel engagement (including content syndication and display), and ML Measurement to connect marketing actions to sales outcomes.

✨ Key Features

  • Global B2B Intent Data
  • Content Syndication
  • Account-Based Display Advertising
  • LinkedIn Advertising Integration
  • Pipeline and Revenue Measurement
  • Journey Acceleration
  • Data-driven Account Prioritization

🎯 Key Differentiators

  • Strong focus on content syndication as a primary engagement channel
  • Global reach and data
  • Combines intent data, advertising, and lead generation in one platform

Unique Value: Accelerate the buyer's journey by identifying which accounts are in-market and engaging them across multiple channels with compelling content.

🎯 Use Cases (5)

Generating qualified leads from target accounts through content syndication Surrounding buying committees with targeted display and social ads Prioritizing sales outreach based on account intent signals Measuring the ROI of ABM programs Accelerating deals through the sales funnel

✅ Best For

  • Enterprise B2B lead generation via content syndication
  • Multi-channel ABM for global technology and services companies
  • Integrating intent data into broader marketing and sales workflows

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Small businesses with limited budgets
  • Companies not focused on content marketing as a core strategy

🏆 Alternatives

Demandbase TechTarget 6sense

Offers a more robust content syndication and lead generation capability compared to platforms that are primarily focused on advertising or predictive analytics.

💻 Platforms

Web API

🔌 Integrations

Salesforce Marketo Oracle Eloqua HubSpot LinkedIn 6sense Demandbase

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (All clients receive a dedicated account team tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

Contact for pricing

Free tier: N/A

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