Launchmetrics
Brand Performance Tools for Fashion, Lifestyle & Beauty.
Overview
Launchmetrics is a market-leading platform that provides an AI-powered Brand Performance Cloud tailored specifically for the Fashion, Luxury, and Beauty (FLB) sectors. It offers a suite of tools for managing product launches, events, and influencer marketing campaigns. A key feature is its proprietary Media Impact Value™ (MIV®) algorithm, which provides a standardized metric for measuring brand performance across different voices and channels.
✨ Key Features
- Influencer Discovery & Relationship Management
- Digital Asset & Sample Management
- Event Management (Guest lists, invitations, check-in)
- Brand Performance Analytics
- Media Impact Value™ (MIV®) Measurement
- Competitor Benchmarking
- Media Monitoring
🎯 Key Differentiators
- Deep specialization in the Fashion, Luxury, and Beauty industries
- Proprietary Media Impact Value™ (MIV®) metric for standardized measurement
- Integrated tools for physical sample and event management
Unique Value: Launchmetrics provides a unified, industry-specific solution that allows FLB brands to connect strategy with execution and measure performance with a standardized currency (MIV®).
🎯 Use Cases (4)
✅ Best For
- Used by over 1,700 brands in the fashion, luxury, and beauty space, including Lacoste.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Brands outside the Fashion, Luxury, and Beauty industries
- Companies looking for a simple, low-cost influencer discovery tool
🏆 Alternatives
Unlike generalist platforms, Launchmetrics offers tools and data specifically tailored to the unique workflows of the fashion, luxury, and beauty sectors, such as sample management and event logistics.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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