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LaunchDarkly

The feature management platform.

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Overview

While primarily a feature management platform, LaunchDarkly provides robust A/B testing capabilities. It allows development teams to de-risk releases by separating code deployment from feature release and enables product managers to run experiments on new features with specific user segments.

✨ Key Features

  • Feature Flags (Toggles)
  • A/B/n Experimentation
  • Targeted Rollouts
  • User Segmentation
  • SDKs for all major languages
  • Data Export

🎯 Key Differentiators

  • Developer-centric approach
  • Scalability and performance (serves billions of flags daily)
  • Comprehensive SDK library
  • Focus on release management and risk reduction

Unique Value: Empowers development teams to ship faster and with less risk by decoupling deployment from release and enabling data-driven decisions through experimentation.

🎯 Use Cases (4)

Gradual feature rollouts and canary releases A/B testing backend logic and infrastructure changes Offering premium features to specific user tiers Beta testing new functionality with a select audience

✅ Best For

  • Infrastructure migration testing
  • Algorithm performance A/B testing

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Teams needing a visual editor for simple website copy changes
  • Marketing-led conversion optimization without developer involvement

🏆 Alternatives

Optimizely Split.io Flagsmith

More focused on the needs of developers and DevOps than marketing-oriented A/B testing tools, offering greater control over the full software development lifecycle.

💻 Platforms

Web iOS Android Desktop API

✅ Offline Mode Available

🔌 Integrations

Jira Slack Datadog New Relic Segment Splunk

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001

💰 Pricing

$8.33/mo

✓ 14-day free trial

Free tier: N/A

Visit LaunchDarkly Website →