Indiegogo
The Destination for Clever Things.
Overview
Indiegogo is one of the pioneering crowdfunding platforms, helping entrepreneurs and creators bring their ideas to life. While it's often compared to Kickstarter, Indiegogo offers more flexibility, most notably through its 'Flexible Funding' option, which allows creators to keep the funds they raise even if they don't meet their goal. The platform is primarily used to fund tech gadgets, creative projects, and community-focused initiatives. It has a large, active community of backers who are interested in discovering and supporting new innovations.
✨ Key Features
- Crowdfunding for Products & Projects
- Flexible Funding Option (Keep what you raise)
- Fixed Funding Option (All or nothing)
- InDemand (allows fundraising after campaign ends)
- Large Backer Community
- Marketing & Promotion Support
🎯 Key Differentiators
- Flexible Funding option provides a safety net for creators
- InDemand feature allows for continued fundraising and sales post-campaign
- Strong focus on tech and hardware entrepreneurs
- More permissive project guidelines than Kickstarter
Unique Value: Indiegogo provides a flexible and supportive platform for entrepreneurs to launch innovative products, offering the unique ability to secure funds even if the initial goal isn't met.
🎯 Use Cases (4)
✅ Best For
- Bringing a new consumer electronics product to market
- Funding the production of an independent film
- Launching a sustainable or social-impact product
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Nonprofit fundraising (better suited for platforms like Givebutter or Classy)
- Personal cause fundraising (better suited for GoFundMe)
- Equity crowdfunding
🏆 Alternatives
Unlike Kickstarter's strict all-or-nothing model, Indiegogo's Flexible Funding option makes it a less risky choice for creators who can still move forward with partial funding, and its InDemand marketplace provides a path to continued sales.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
🔒 Compliance & Security
💰 Pricing
Free tier: It is free to create and launch a campaign. Indiegogo charges a 5% platform fee on all funds raised, plus standard payment processing fees.
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