Full Circle Insights
Plan, Measure and Optimize Your Marketing in Salesforce.
Overview
Full Circle Insights provides a suite of products built 100% on the Salesforce platform, designed to help B2B marketers measure, analyze, and optimize their campaign performance. It offers robust funnel metrics and multi-touch attribution models directly within Salesforce, allowing for seamless alignment between marketing and sales data and reporting.
✨ Key Features
- Salesforce Native Application
- Multi-touch Attribution Models
- Funnel Metrics (e.g., MQL to Close)
- Campaign Influence Reporting
- Weighted Campaign Influence
- Response Management
- Marketing and Sales Dashboard
🎯 Key Differentiators
- 100% Salesforce-native, ensuring data never leaves the CRM
- Strong focus on full-funnel metrics, not just attribution
- Leverages standard Salesforce objects (Campaigns, Leads, Contacts)
- Generally considered more straightforward than external attribution platforms
Unique Value: Provides a complete and accurate picture of marketing performance directly within Salesforce, eliminating data syncing issues and creating a single source of truth for sales and marketing.
🎯 Use Cases (4)
✅ Best For
- B2B marketing teams that live in Salesforce
- Companies needing to track complex campaign influence
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies not using Salesforce as their primary CRM
- Simple B2C e-commerce attribution
🏆 Alternatives
Offers a more integrated and secure solution for Salesforce users compared to external platforms that require data syncing. However, it may lack the broad, cross-system data ingestion capabilities of non-native tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
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