Feng-GUI
AI-Powered Visual Analytics for Creatives
Overview
Feng-GUI is a pioneer in the field of predictive eye-tracking, offering a platform that simulates human vision to instantly analyze the visual effectiveness of any image, video, or website. It provides attention heatmaps, gaze plots, and other reports that show what viewers are likely to see in the first 5 seconds. The service is used to optimize advertising, packaging, and web design by improving visual hierarchy and ensuring key messages are seen.
✨ Key Features
- Attention Heatmaps
- Gaze Plots
- Opacity Reports
- Areas of Interest (AOI) analysis
- Aesthetics Score
- Video analysis
- AI-powered design recommendations
🎯 Key Differentiators
- Long-standing presence and algorithm training since 2007
- Analysis of video content
- Provides an 'Aesthetics Score' to quantify visual appeal
Unique Value: Delivers fast, reliable, and affordable attention insights that replicate a 40-person eye-tracking study, enabling data-driven creative optimization.
🎯 Use Cases (5)
✅ Best For
- Using heatmaps to validate that a brand logo is in a high-attention area
- Analyzing gaze plots to understand the viewing sequence of an advertisement
- Comparing different package designs to see which is more eye-catching
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Live user behavior tracking
- Session recording and replay
- Funnel analysis
🏆 Alternatives
While newer tools focus on design tool integration, Feng-GUI offers robust analysis for a wider range of media, including video and print.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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