DAX
The Digital Advertising Exchange.
Overview
DAX, owned by Global, is a leading digital audio advertising exchange that connects advertisers with a massive audience across a diverse portfolio of audio publishers. They offer programmatic and direct advertising solutions, advanced targeting capabilities, and innovative measurement tools to help brands run effective and measurable audio campaigns.
✨ Key Features
- Digital audio advertising exchange
- Access to a wide network of publishers (music streaming, podcasts, digital radio)
- Programmatic and direct ad buying
- Advanced targeting and audience segmentation
- Cross-device attribution and measurement
- Branded content and sponsorships
🎯 Key Differentiators
- Large and premium publisher network
- Strong focus on programmatic advertising and technology
- Advanced measurement and attribution capabilities
Unique Value: Reach a massive and engaged digital audio audience with precision and measure the true impact of your campaigns through a leading advertising exchange.
🎯 Use Cases (4)
✅ Best For
- National brands achieving broad reach and engagement through programmatic audio
- Performance marketers driving conversions with targeted audio ads
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with very limited budgets
- Advertisers looking for a simple, self-serve platform
🏆 Alternatives
Offers a more consolidated and premium network of publishers compared to some of the more fragmented programmatic marketplaces.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
🔄 Similar Tools in Audio Advertising
Spotify Ad Studio
A self-serve advertising platform to create and manage audio and video ad campaigns on Spotify....
SiriusXM Media
The advertising sales arm of SiriusXM, offering access to a massive listener base across SiriusXM, P...
StackAdapt
A self-serve programmatic advertising platform that enables users to plan, execute, and manage data-...
Amazon Ads (Audio)
Reach audiences on Amazon Music, Alexa, and third-party publishers with programmatic audio ads....
AdTonos
A programmatic audio advertising platform that connects advertisers with a global network of publish...
AudioGo
A self-serve advertising platform that makes it easy for businesses of all sizes to run audio ad cam...