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CleverTap

The All-in-One Customer Engagement Platform.

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Overview

CleverTap is a comprehensive customer engagement and retention platform that helps brands understand, segment, and engage their users across mobile, web, and other channels. It combines real-time analytics with powerful marketing automation tools to create personalized user experiences.

✨ Key Features

  • Mobile & Web Analytics
  • User Segmentation
  • Push Notifications
  • In-App Messaging
  • Email & SMS Campaigns
  • Journey Orchestration
  • A/B Testing
  • Uninstall Tracking

🎯 Key Differentiators

  • Combines deep analytics with engagement tools in one platform
  • AI-driven segmentation and insights
  • User-friendly interface for complex campaign creation

Unique Value: Unlocks customer lifetime value by providing a unified platform to analyze user behavior and engage them with personalized, timely messages.

🎯 Use Cases (5)

User Onboarding Customer Retention Campaigns Lifecycle Marketing App Engagement Omnichannel Communication

✅ Best For

  • Sending targeted push notifications based on user behavior
  • Creating automated, multi-channel user journeys
  • Analyzing user funnels and retention

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Small businesses needing a simple, low-cost bulk messaging tool

🏆 Alternatives

Braze MoEngage OneSignal

Offers a more integrated analytics and engagement solution compared to using separate tools for each function.

💻 Platforms

Web iOS Android API

🔌 Integrations

Shopify Segment Zapier Braze Mixpanel

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ HIPAA ✓ BAA Available ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001 ✓ HIPAA

💰 Pricing

Contact for pricing
Free Tier Available

✓ 30-day free trial

Free tier: Free plan for up to 10,000 monthly active users.

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