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Amadeus (Demand360)

Gain the competitive edge with the industry's only source of forward-looking demand data.

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Overview

Amadeus's Demand360 is a business intelligence solution that provides hoteliers with a unique view of future market demand. By aggregating detailed, forward-looking occupancy data from a vast network of hotels and distribution channels, it allows properties to see their booking pace and market share for future dates. This insight helps revenue managers make more strategic decisions about pricing, marketing, and inventory management well in advance.

✨ Key Features

  • Forward-looking occupancy data
  • Competitive set benchmarking
  • Daily and weekly pace reports
  • Segmentation analysis (by channel, rate code, etc.)
  • Historical vs. future performance insights
  • Data visualization dashboards

🎯 Key Differentiators

  • Provides unique, forward-looking on-the-books occupancy data, not just historical performance.
  • Aggregates data from a wide range of sources, including major hotel chains and OTAs.
  • Part of the broader Amadeus ecosystem of travel technology.

Unique Value: Offers an unparalleled view into future hotel bookings, allowing properties to move from reactive to proactive revenue strategies.

🎯 Use Cases (4)

Forecasting future demand and occupancy levels. Benchmarking booking pace against competitors. Identifying need periods and revenue opportunities in advance. Informing marketing campaigns and promotional strategies.

✅ Best For

  • Demand forecasting
  • Competitive benchmarking
  • Pace analysis

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Real-time rate shopping.
  • Analyzing individual guest data.

🏆 Alternatives

STR Lighthouse (OTA Insight) Kalibri Labs

Unlike STR which focuses on historical data, Demand360 provides a glimpse into the future, which is critical for timely strategic adjustments.

💻 Platforms

Web

🔌 Integrations

Integrates with a wide range of Property Management Systems (PMS) and Central Reservation Systems (CRS) to gather data.

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (Varies tier)

🔒 Compliance & Security

✓ GDPR ✓ ISO 27001 ✓ SSO ✓ ISO 27001

💰 Pricing

Contact for pricing

Free tier: N/A

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